Parx, an insurance brokerage start up based in London, reached out to me when they were in the early stages of their business. They specialize in insurance targeted towards developers and projects within the social housing and environmental sector. The director wanted a branding package to stand out from the more traditional corporate styles common among their competitors.

After some creative brainstorming, we decided to go with a wordmark logo, which became the centerpiece of their new branding strategy, along with some secondary creatives and a punchy green. This choice allowed Parx to break free from the corporate mold and establish a more distinctive identity compared to industry competitors.