Synthesis is a CBD brand dedicated to physical wellness, helping users manage everything from chronic arthritis, post-workout muscle recovery to pet health. They came to me looking for a complete overhaul, needing a fresh brand identity, packaging refresh and a fully redesigned website to better reflect the purity of their product.

The challenge was to balance the organic nature of the ingredients with a modern, clinical edge. I worked to weave natural iconography into the logo while strictly adhering to the client's desire for a simplistic, minimal aesthetic. The result is a clean, restorative visual identity that feels at home in both a gym bag and a medicine cabinet.